Quality Investing and Pricing Strategies by Startups: Impacts of Demand Uncertainties and Capital Constraint

Table 1

Impacts of key factors on the quality decision and survival probability of the startup.

Factors (increase)	Profit-seeking		Survival-seeking
	Investment on Quality	Survival Probability	Quality Investment	Survival Probability
Mean of DRQ	Increases	Decreases	Increases first, then decreases	Increases
Uncertainty of DRQ	Increases	Decreases	Decreases	Decrease
Survival threshold	Decreases	Decreases	Increases first, then decreases	Decreases