Research Article
Generation Mechanism of Corporate Online Public Opinion Hotness Based on Multicase Qualitative Comparative Analysis
Table 6
Combination of conditions with higher hotness generation in the consumer rights category of corporate opinion.
| Conditions | Combination 1 | Combination 2 | Combination 3 | Combination 4 |
| Corporate public opinion feedback response speed | ● | ● | ○ | ○ | Corporate public opinion feedback response attitude | | ● | ● | ○ | Netizen attention | ● | | ● | ○ | Role of opinion leaders | ● | ● | ● | ● | Authoritative media coverage | ● | ● | ○ | ● | Government public opinion response | ● | ● | ○ | ● | Original coverage | 0.261 | 0.338 | 0.111 | 0.165 | Net coverage ratio | 0.096 | 0.173 | 0.111 | 0.114 | Consistency | 1.000 | 0.957 | 1.000 | 1.000 | Consistency of solution | 0.978 | | | | Coverage of the solution | 0.659 | | | |
|
|