Research Article
[Retracted] The Influence of Core Technology Capability of High-Tech Industry on Sustainable Competitive Advantage
Table 7
Analysis of the adjustment effect of dynamic marketing capabilities (full marketing capabilities ➔ sustainable competitive advantage).
| | Model 1 | Model 2 | Model statistics |
| R2 | 0.447 | 0.464 | F test value | 96.226 | 68.270 | Sig | ≤0.001 | ≤0.001 | Regression coefficients | Sig | Regression coefficients | Sig | Full marketing ability | 0.061 | ≤0.001 | 0.209 | ≤0.001 | Dynamic marketing capabilities | 0.051 | ≤0.001 | 0.270 | ≤0.001 | Full marketing ability dynamic marketing capabilities | | | 0.068 | 0.007 |
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