Research Article

An Optimization Design Method of Express Delivery Service Based on Quantitative Kano Model and Fuzzy QFD Model

Table 2

Kano classification of customer requirement and the Better-Worse coefficient.

Customer requirementsAMOIQRCategoriesCSiDSi

CR1401248633103M0.4300−0.7167
CR278441035498O0.6285−0.5104
CR339116884571M0.4305−0.6915
CR47431115431221O0.6873−0.5310
CR539118884371M0.4050−0.6983
CR6813111652610O0.6888−0.5140
CR737111597388M0.3333−0.5903
CR852491582980O0.7095−0.6993
CR915415585982A0.7211−0.2483
CR1035111686985M0.3540−0.6151
CR11504212956109O0.6240−0.5958
CR1259491225178O0.6285−0.5938
CR13135136369610A0.6923−0.2657
CR1410748716352A0.6054−0.4048
CR1512825914453A0.7474−0.3959
CR1612634824842A0.7075−0.3946

Note: “A” represents attractive requirement, “O” represents one-dimension requirement, “M” represents the must-be requirement, “I” represents indifferent requirement, “R” represents reverse requirement, and “Q” represents Questionable requirement.