Table of Contents Author Guidelines Submit a Manuscript
Evidence-Based Complementary and Alternative Medicine
Volume 4, Issue 2, Pages 257-262
Original Article

The Canadian Natural Health Products (NHP) Regulations: Industry Compliance Motivations

1Leslie Dan Faculty of Pharmacy, University of Toronto, Canada
2Department of Health Policy, Management and Evaluation, Faculty of Medicine, University of Toronto, Canada
3Rotman School of Management, University of Toronto, Canada

Received 17 April 2006; Accepted 13 October 2006

Copyright © 2007 Hina Laeeque et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


This qualitative study explores corporations' motivations to comply with new natural health products (NHP) Regulations in Canada. Interviews were conducted with representatives from 20 Canadian NHP companies. Findings show that the rationale for compliance differs for large compared to small and medium-sized enterprises (SMEs). Large firms are motivated to comply with the regulations because of the deterrent fear of negative media coverage, social motivations, ability to comply and maintaining a competitive market advantage. In contrast, SMEs are motivated to comply due to the deterrent fear of legal prosecution and a sense of duty.