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Evidence-Based Complementary and Alternative Medicine
Volume 2015, Article ID 515328, 12 pages
http://dx.doi.org/10.1155/2015/515328
Research Article

Perspectives on the Market Globalization of Korean Herbal Manufacturers: A Company-Based Survey

1Policy Division, Korea Institute of Oriental Medicine, 1672 Yuseongdae-ro, Yuseong-gu, Daejeon 305-811, Republic of Korea
2School of Korea Medicine, Pusan National University, Yangsan 626-870, Republic of Korea
3Clinical Research Division, Korea Institute of Oriental Medicine, 1672 Yuseongdae-ro, Yuseong-gu, Daejeon 305-811, Republic of Korea
4Department of Convergence Technology Evaluation Researcher, Korea Technology & Information Promotion Agency for SMEs, 593 Daedeok-daero, Yuseong-gu, Daejeon, 305-340, Republic of Korea

Received 13 March 2015; Revised 22 May 2015; Accepted 3 June 2015

Academic Editor: Bhushan Patwardhan

Copyright © 2015 Dongsu Kim et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Supplementary Material

Additional file 1: Questionnaire on the perceptions of market expansion and globalization. The survey instrument was designed to include two major sections. One section consisted of the questions regarding the characteristics of workforce. The other section consisted of the questions regarding the perception on the market expansion and strategies for market globalization.

Additional file 2: Herbal items produced by respondent manufacturers. The respondents were asked what herbal species were commonly used as product sources. Red ginseng was predominant in ginseng product manufacturers, herbal drink manufacturers, and herb extract manufacturers.

Additional file 3: Fifteen representative Korean herbal manufacturers’ perceptions of market globalization. Forty percent of respondents in the large dietary supplementary manufacturer group cited “inexperience in administrative tasks” as the highest-rated limitation for market globalization. Meanwhile, the ratio for citing “Seeking business partners” as the challenging factor was either similar or a bit higher.

  1. Supplementary Material