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Evidence-Based Complementary and Alternative Medicine
Volume 2015, Article ID 564648, 6 pages
Research Article

Using the Theory of Planned Behaviour to Explain Use of Traditional Chinese Medicine among Hong Kong Chinese in Britain

1City University of Hong Kong, Kowloon Tong, Hong Kong
2The University of Salford, Salford M5 4WT, UK
3The University of Keele, Staffordshire ST5 5TB, UK
4Renmin University of China, Beijing 100872, China

Received 3 June 2015; Accepted 22 July 2015

Academic Editor: Cheryl Hawk

Copyright © 2015 Tina L. Rochelle et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The UK Chinese are known for their underutilisation of western healthcare services. Reasons for this underutilisation are complex. The Theory of Planned Behaviour (TPB) is a widely used model of social cognition, which in the present study is being applied to traditional Chinese medicine (TCM) utilisation and satisfaction with TCM services. Two hundred and seventy-two UK Chinese aged between 15 and 91 years (; SD = 18.53) enrolled in the study. TCM utilisation was associated with gender, age, cultural attachment, and subjective norms. TCM users were more likely to be female and older and have a strong attachment to Chinese culture, and be influenced by the views of important others. Findings highlight the potential of the TPB in exploring TCM utilisation, whilst also throwing light on other factors influential in the use of TCM and satisfaction with TCM service provision among Chinese in the UK.