Table of Contents
Economics Research International
Volume 2012, Article ID 623685, 14 pages
Research Article

International Market Orientation and Management Capabilities as Determinants of the New Ventures’ International Behaviour

Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n, 12071 Castellón, Spain

Received 23 March 2012; Revised 14 June 2012; Accepted 15 June 2012

Academic Editor: Udo Broll

Copyright © 2012 Diego Monferrer et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The main research objectives of this paper are the analysis of the influence of international market orientation and the management capabilities derived from that orientation on international new ventures’ (INVs) behavior. Foreign market geographical diversification and the commitment involved in entry modes are considered to reflect this international behavior. Thus existing International Entrepreneurship literature is developed by analyzing the behavior of INVs explaining and testing how international market orientation and management capabilities affect geographical diversification and the commitment involved in entry modes. The empirical study confirms this influence.