A Case Study of Probit Model Analysis of Factors Affecting Consumption of Packed and Unpacked Milk in Turkey

Table 3

Some information about consumers preferring packed milk.

	Consumed packed milk (%)
Education
Illiterate and primary school graduates	41.86
University graduates	82.30
Income
Less than $349 and $350–$698	73.33
More than $1050	90.24
Most important choice reason
Quality	28.64
Hygiene	28.64
Place of buying packed milk
Supermarket	89.09
Selling point	10.91