Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia: An Exploration Using the Stimulus-Organism-Response Paradigm

Table 4

Construct validity and reliability.

Constructs	Factor loadings	CA	CR	AVE
Visual cues (VC)	0.910-0.934	0.941	0.958	0.849
Auditory cues (AC)	0.816-0.908	0.898	0.929	0.767
Parasocial interaction (PSI)	0.792-0.885	0.956	0.930	0.817
Cognitive trust (CT)	0.864-0.928	0.944	0.957	0.816
Affective trust (AT)	0.893-0.916	0.947	0.959	0.824
Stickiness (STK)	0.933-0.960	0.942	0.963	0.896
Purchase intention (PI)	0.890-0.913	0.888	0.930	0.817
Argument quality (AQ)	0.825- 0.893	0.813	0.818	0.728
Source credibility (SC)	0.824-0.890	0.974	0.976	0.760
Information usefulness (IU)	0.898-0.908	0.925	0.947	0.817
Information adoption (IA)	0.889-0.929	0.889	0.931	0.818