| Pragmatic quality (PQ) | Attractiveness (ATT) | Hedonic identity (HQ-I) | Hedonic stimulus (HQ-S) |
| complicated, simple | bad, good | alienating, integrating | cautious, bold | confusing, clearly structured | disagreeable, likeable | cheap, premium | conservative, innovative | cumbersome, straightforward | discouraging, motivating | isolating, connective | conventional, inventive | impractical, practical | rejecting, inviting | separates me from, brings me closer to people | dull, captivating | technical, human | repelling, appealing | tacky, stylish | ordinary, novel | unpredictable, predictable | ugly, attractive | unpresentable, presentable | undemanding, challenging | unruly, manageable | unpleasant, pleasant | unprofessional, professional | unimaginative, creative |
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