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International Journal of Computer Games Technology
Volume 2010, Article ID 613931, 11 pages
Research Article

Immersion and Gameplay Experience: A Contingency Framework

1Department of Business Administration and Social Sciences (IES), Luleå University of Technology, 971 87 Luleå, Sweden
2Interactive Institute, Sonic Studio, Acusticum 4, 941 28 Piteå, Sweden

Received 16 February 2010; Revised 2 September 2010; Accepted 17 November 2010

Academic Editor: Michael Katchabaw

Copyright © 2010 Daniel Örtqvist and Mats Liljedahl. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The nature of the relationship between immersion and gameplay experience is investigated, focusing primarily on the literature related to flow. In particular, this paper proposes that immersion and gameplay experience are conceptually different, but empirically positively related through mechanisms related to flow. Furthermore, this study examines gamers' characteristics to determine the influence between immersion and gameplay experiences. The study involves 48 observations in one game setting. Regression analyses including tests for moderation and simple slope analysis are used to reveal gamers' age, experience, and understanding of the game, which moderate the relationship between immersion and gameplay experience. The results suggest that immersion is more positive for gameplay experience when the gamer lacks experience and understanding of the game as well as when the gamer is relatively older. Implications and recommendations for future research are discussed at length in the paper.