Willingness to Pay for Hexanal Technology among Banana Farmers in Meru County, Kenya

Table 3

Factors influencing WTP for hexanal.

Variable	Control	Treatment
LogMAXWTP (Ksh)	Coefficient (robust SE)	Coefficient (robust SE)
Initial bid amount (Ksh)
Age of household head (years)		0 (0.002)
Gender of household head (1 = male, 0 = female)	0.016 (0.054)
Main occupation of household head (1 = farming, 0 = otherwise)	-0.032 (0.032)
Marital status of household head (1 = married, 0 = otherwise)	0.035 (0.06)
Years of schooling of household head	-0.005 (0.006)	-0.006 (0.007)
Distance to market (km)		-0.04 (0.008)
Land size (acres)	0
Annual income from banana sales (log)	-0.033 (0.024)
Perception on social acceptability of hexanal		0.11 (0.019)
Group membership (1 = yes, 0 = no)	0.043 (0.042)	-0.063 (0.04)
Constant
Log pseudolikelihood	26.01	27.3
LR chi^2 [40]
Pseudo-R^2	53.15	24.25

Note: implies statistically significant at 10%, 5%, and 1%, respectively. Source: Survey data, 2018. Ksh: Kenyan shillings, Robust SE: robust standard errors.