How the Most Trusted Venues for Health-Related Information Influence Physician Referrals to Smoking Cessation Services

Table 4

Logistic regression of physician referral to cessation services^a by most trusted health-related information^b.

Use of most trusted health-related information	Unadjusted OR^c	95% CI	Adjusted OR^d	95% CI
Medical journals
No	Reference		Reference
Yes	1.15	0.71–1.87	1.24	(0.76–2.03)
Government health agencies
No	Reference		Reference
Yes	0.94	0.71–1.22	0.96	(0.74–1.24)
Other physicians
No	Reference		Reference
Yes	1.20	0.95–1.51	1.23	(0.97–1.55)
Professional medical societies
No	Reference		Reference
Yes	1.29	1.02–1.63^e	1.31	(1.03–1.66)^e
Medical Web sites/podcasts
No	Reference		Reference
Yes	1.25	1.01–1.54^e	1.22	(0.99–1.51)

^aCessation services consist of telephone quitline, a smoking cessation class, or one-on-one counseling.
^bPhysicians reported using the 5 most trusted health-related information venues from a list of 16.
^cOR refers to odds ratio. Separate logistic regression models were used to test the relationship between use of each most trusted health-related information source and referral to cessation services.
^dOR is adjusted for sex, age, and race/ethnicity.
^eSignificant at 𝑃<.05.