Research Article
Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System
Table 2
Descriptive statistics.
| | Variables | Minimum | Maximun | Mean | Standard deviation |
| | Master | 1.000 | 14.000 | 5.824 | 4.246 | | Geodist | 3,549.000 | 5,716.000 | 4,608.719 | 978.906 | | Cultdist | 2.210 | 4.360 | 2.552 | 0.963 | | Transparen | 1.900 | 6.600 | 4.593 | 1.555 | | Market | 5.660 | 38.280 | 15.510 | 13.625 | | Procedure | 35.000 | 50.000 | 44.230 | 5.463 | | Duration | 607.000 | 1,011.000 | 703.659 | 148.543 | | Cost | 2.000 | 31.200 | 9.468 | 9.468 | | Activity | 0.000 | 1.000 | 0.296 | 0.465 | | Brand | 32.100 | 86.800 | 42.413 | 25.928 | | Outlets | 70.000 | 1,239.000 | 194.942 | 439.129 |
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