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| Policy | Description | Potential percentage effect* |
|
| Tax Policy | Cigarette price index, taxes measure in absolute terms | Through price elasticity: −0.3 ages 15–24, −0.2 ages 25–34 and −0.1 ages, 35 and above |
|
| Smoke-Free air policies | | |
| Total worksite ban | Ban in all areas | 6% with variations by age and gender |
| Weak worksite ban | Smoking limited to nonventilated common area | 2% with variations by age and gender |
| Restaurant total ban | Ban in all indoor restaurants in all areas | 1% effect |
| Other places total ban | Ban in 3 of 4 (malls, retail stores, public transportation, and elevators) | 1% effect |
| Enforcement and publicity | Government agency is designated to enforce and publicize the laws | Effects reduced by 50% if 0 enforcement |
|
| Mass media campaigns | | |
| Highly publicized campaign | Campaign publicized heavily on TV (at least two months of the year) and at least some other media | 3.25% effect (doubled when accompanied by other policies) |
| Low publicity campaign | Campaign publicized only sporadically in newspaper, billboard, or other media | 0.5% effect (doubled when accompanied by local other policies) |
|
| Marketing ban | | |
| Comprehensive marketing ban | Ban is applied television, radio, print, billboard, in-store displays, sponsorships, and free samples | 5% reduction in prevalence,
6% reduction in initiation,
3% increase in cessation rates |
| Total Advertising Ban | Ban is applied all media television, radio, print, billboard | 3% reduction in prevalence,
4% reduction in initiation,
2% increase in cessation rates |
| Enforcement and publicity | Government agency is designated to enforce the laws | Effects reduced by as much as 50% if 0 enforcement |
|
| Warning labels | | |
| Strong | Labels are large, bold and graphic | 2% reduction in prevalence and initiation, 4% increase in cessation |
| Weak | Laws cover less than 1/3 of package, not bold or graphic | 1% reduction in prevalence and initiation, 2% increase in cessation |
| Publicity | Health information is well publicized | 1% additional effect on prevalence and initiation rates |
| Cessation treatment policy | Complete availability and reimbursement of pharmacological and behavioral treatments, quitlines, and brief interventions | 4.75% reduction in prevalence, 39% increase in cessation rate |
|
| Youth Access Restrictions | | |
| Strongly enforced & publicized | Regular compliance checks, heavy penalties, high visibility, vending machine and self-service bans | 30% reduction for age <16 in prevalence and initiation only, 20% reduction for ages 16-17 in prevalence and initiation only |
| Low enforcement | No compliance checks; weak penalties, and no publicity or bans | 3% reduction for age <16 in prevalence and initiation only, 2% reduction for ages 16-17 in prevalence and initiation only |
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