Evaluation of the ASK Campaign in Two Midwestern Cities
Table 3
Beliefs, behavior, and intentions of a sample of Midwesterners before and after implementation of the ASK campaign, .
Percentage…
Intervention city
Control city
Pre- versus post-campaign Survey
Adjusted PR (95% CI)
Pre- versus post-campaign Survey
Adjusted PR (95% CI)
Who believe it is good idea to ask about household firearms before leaving child at someone else’s home
66% versus 71%
1.06 (0.96, 1.17)
65% versus 70%
1.00 (0.92, 1.11)
Who say they are likely to ask about household firearms in the future
72% versus 75%
0.91 (0.72, 1.15)
70% versus 69%
1.08 (0.86, 1.35)
Who have ever asked about firearms in homes their children visit
33% versus 31%
0.88 (0.71, 1.08)
26% versus 31%
1.09 (0.86, 1.37)
Who have ever been asked about firearms in their own homes
11% versus 11%
0.99 (0.66, 1.50)
10% versus 11%
0.98 (0.64, 1.50)
Who are concerned about the danger of firearms when their children visit a friend or neighbor’s home
38% versus 46%
1.18 (1.00, 1.41)
48% versus 56%
1.08 (0.93, 1.24)
Note. PR: prevalence ratio, CI: confidence interval. All models are adjusted for sex, marital status (married versus not married), age, race/ethnicity (White, non-Hispanic versus all else), and educational attainment (high school or less versus any postsecondary education).
