Table of Contents
ISRN Preventive Medicine
Volume 2013, Article ID 394613, 8 pages
http://dx.doi.org/10.5402/2013/394613
Research Article

Indoor Tanning within UK Young Adults: An Extended Theory of Planned Behaviour Approach

1Department of Psychology & Counselling, Newman University College, Genners Lane, Bartley Green, Birmingham B32 3NT, UK
2Centre for Health Psychology, Staffordshire University, Stoke-on-Trent ST4 2DE, UK

Received 11 June 2012; Accepted 5 August 2012

Academic Editors: A. Arnedo-Pena, A. Naheed, H. Rashid, and A. Trajman

Copyright © 2013 Lorna J. Dodd et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The indoor tanning industry poses a long-term public health risk. Despite the adverse health effects, indoor tanning seems to be gaining considerable popularity. The study examined indoor tanning intentions and behaviour within UK young adults using an extended theory of planned behaviour model, which included variables on “appearance reasons to tan,” “perceived susceptibility to damaging appearance,” “perceived susceptibility to health consequences,” and “tanning knowledge.” The model was successful in predicting indoor tanning intentions and behaviour (explained 17% and 71%, resp.). An interesting outcome was the magnitude of the variable “appearance reasons to tan.” A current tanned appearance therefore seemed to outweigh any adverse future appearance or health consequences caused by indoor tanning. Appearance-focused interventions to reduce such behaviour may now prove to be efficacious within a UK sample.