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Journal of Applied Mathematics
Volume 2013, Article ID 480401, 8 pages
Research Article

Vertical Cooperative Advertising with Substitute Brands

College of Economics & Management, South China Agricultural University, Guangzhou 510642, China

Received 11 July 2013; Accepted 24 August 2013

Academic Editor: X. Henry Wang

Copyright © 2013 You-Hua Chen and Xiao-Wei Wen. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

You-Hua Chen and Xiao-Wei Wen, “Vertical Cooperative Advertising with Substitute Brands,” Journal of Applied Mathematics, vol. 2013, Article ID 480401, 8 pages, 2013.