Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers

Table 1

Comparison between the ARM scenario and the AMR scenario under assortment 𝐹.

	ARM scenario; under assortment 𝐹	Gap	AMR scenario; under assortment 𝐹
𝑝𝑛	Low	<	High
𝑝𝑠	Low	≈	High
𝑤𝑛	Low	<	High
𝑤𝑠	Low	≈	High
𝑚𝑛	High	>	Low
𝑚𝑠	High	≈	Low
𝑞1	High	>	Low
𝑞2 (=𝑞3)	High	>	Low
𝑞𝑠	Low	≈	High