Horizontally Differentiated Store Brands: Production Outsourcing to National Brand Manufacturers

Table 3

Comparison between the ARM scenario under assortment 𝐹 and the AMR scenario under assortment 𝑆, if 𝛽 is low.

	ARM scenario; under assortment 𝐹	Gap	AMR scenario; under assortment 𝑆
𝑝𝑛	Low	<	High
𝑝𝑠	High	>	Low
𝑤𝑛	Low	<	High
𝑤𝑠	High	>	Low
𝑚𝑛	Low	<	High
𝑚𝑠	Low	<	High
𝑞𝑠	Low	<	High
𝑞𝑠+𝑞1	High	>	Low
𝑞2	Low	<	High