Research Article

Using Structured Observation and Content Analysis to Explore the Presence of Older People in Public Fora in Developing Countries

Table 4

Images of people by age and gender in scenes on television from five cities.

City
HalebAmmanLuxorArushaSheffieldTotal
(%) (%) (%) (%) (%) (%)

Scenes examined165 (27.6)77 (12.9)50 (8.35)111 (18.5)196 (32.7)599 (100)
Scene content
 Older men5 (3.03)7 (9.09)7 (14.0)3 (2.70)12 (6.12)34 (5.68)
 Older women2 (1.21)3 (3.90)3 (6.00)4 (3.60)5 (2.55)17 (2.84)
 Non-older men76 (46.1)48 (62.3)26 (52.0)68 (61.3)122 (62.2)340 (56.8)
 Non-older women61 (37.0)22 (28.6)22 (44.0)63 (56.8)84 (42.9)252 (42.1)

Note: percentages do not total 100 within countries as some scenes contained images of people from more than one age/gender category while age/gender category could not be determined in other scenes.