Using Structured Observation and Content Analysis to Explore the Presence of Older People in Public Fora in Developing Countries
Table 4
Images of people by age and gender in scenes on television from five cities.
City
Haleb
Amman
Luxor
Arusha
Sheffield
Total
(%)
(%)
(%)
(%)
(%)
(%)
Scenes examined
165 (27.6)
77 (12.9)
50 (8.35)
111 (18.5)
196 (32.7)
599 (100)
Scene content
Older men
5 (3.03)
7 (9.09)
7 (14.0)
3 (2.70)
12 (6.12)
34 (5.68)
Older women
2 (1.21)
3 (3.90)
3 (6.00)
4 (3.60)
5 (2.55)
17 (2.84)
Non-older men
76 (46.1)
48 (62.3)
26 (52.0)
68 (61.3)
122 (62.2)
340 (56.8)
Non-older women
61 (37.0)
22 (28.6)
22 (44.0)
63 (56.8)
84 (42.9)
252 (42.1)
Note: percentages do not total 100 within countries as some scenes contained images of people from more than one age/gender category while age/gender category could not be determined in other scenes.