Research Article

Application of Customer Segmentation for Electronic Toll Collection: A Case Study

Table 2

Segmentation index of ETC customers.

IndexAbbreviationUnitMeaning

RecencyRHourTime difference between the last time ETC used during the statistical year and a specified time.
FrequencyFTimesNumber of times ETC was used for a particular customer during the statistical year.
MonetaryMChinese yuanHow much paid for ETC for a particular customer during the statistical year.