Modeling and Analysis of Ticketing Channel Choice for Intercity Bus Passengers: A Case Study in Beijing, China

Table 1

Measurement items of latent variables.

Latent Variable	Observed Indicator	Item Description
Perceived risk		My personal information is protected in the process of purchasing a ticket
		I am protected from fraud in the process of purchasing a ticket (e.g., fake ticket)
		My ticketing habits and transaction records are not tracked
		I can prevent a mistake from being made (e.g., billing error)
Perceived usability		I receive clear, complete, and timely information about my trip
		Using this channel, I can save time in the overall ticketing process
		I can purchase my ticket efficiently
		I can complete my transaction more conveniently
		This channel is reliable and makes me feel reassured
Perceived accessibility		It is easy access to this channel
		I can obtain clear operating instructions with this channel
		I expended little effort in learning to use this channel