Time use and blood donation questionnaire References Motivator categories10 ]) A blood drive is being held near where I live or near my workplace/place of study [18 , 40 ] Convenience of collection site Prosocial motivation My blood can save lives [18 , 41 , 42 ] Altruism It is a positive thing to do and requires little effort [12 , 18 , 25 , 40 , 43 ] It is my civic duty/a way to help out the community [18 , 24 , 25 , 31 , 40 , 42 , 44 , 45 ] Collectivism (community) I give thinking that a member of my family or a close friend could need blood someday [18 , 23 , 27 , 40 , 46 ] Collectivism (family and friends) Personal values Helping other people is in my nature [18 , 25 , 44 , 47 ] Personal moral norms My religious practice or convictions have encouraged me to donate [18 , 25 ] Religiosity I think there is a strong need for blood products [12 , 13 , 18 , 25 , 40 , 42 , 45 ] Perceived need for donation Indirect reciprocity Someone close to me has received one or more blood transfusions in the past [13 , 18 , 24 , 25 , 27 , 40 , 45 ] Upstream It gives me confidence that others will give if I need it later [18 , 23 , 24 , 40 , 46 ] Downstream I like to have goals (20, 50, 100, 200 donations, etc.) [24 ] Intrinsic motivation It gives me a sense of pride [18 , 25 , 27 ] Self-esteem Marketing communication I receive telephone reminders from Héma-Québec [18 , 25 , 27 ] Direct marketing When I see posters and advertising [18 ] Advertising I join people that I know (donors, staff) at the blood drive [13 , 19 , 20 , 23 , 25 ] Blood drives Incentives It is an activity that encourages you to monitor and take care of your health [13 ] Perceived health benefits It gives me energy in the following days [12 , 18 , 42 ] I have a rare and sought-after blood type [40 , 44 , 48 ] Learn blood type I feel recognition from people around me [13 , 18 , 25 ] Recognition Social norms Blood donation is a tradition in my family [13 , 18 , 23 , 25 , 46 ] Descriptive norm My coworkers also give blood [46 ] Subjective norm I like to be accompanied [23 ] Another reason (specify):
