Journal of Blood Transfusion / 2015 / Article / Tab 1

Research Article

Motivational Differences between Whole Blood and Apheresis Donors in Quebec, Canada: A Questionnaire-Based Survey in a Voluntary Nonremunerated Context

Table 1

Question on motivators for donating blood.

Time use and blood donation questionnaire
Question  1
“which of the following elements motivate you to donate blood?
(check off up to five answers)”
ReferencesMotivator categories
(Bednall and Bove [10])

A blood drive is being held near where I live or near my workplace/place of study[18, 40]Convenience of collection site

Prosocial motivation
My blood can save lives[18, 41, 42] Altruism
It is a positive thing to do and requires little effort[12, 18, 25, 40, 43]
It is my civic duty/a way to help out the community[18, 24, 25, 31, 40, 42, 44, 45] Collectivism (community)
I give thinking that a member of my family or a close friend could need blood someday[18, 23, 27, 40, 46] Collectivism (family and friends)

Personal values
Helping other people is in my nature[18, 25, 44, 47] Personal moral norms
My religious practice or convictions have encouraged me to donate[18, 25] Religiosity

I think there is a strong need for blood products[12, 13, 18, 25, 40, 42, 45] Perceived need for donation

Indirect reciprocity
Someone close to me has received one or more blood transfusions in the past[13, 18, 24, 25, 27, 40, 45] Upstream
It gives me confidence that others will give if I need it later[18, 23, 24, 40, 46] Downstream
I like to have goals (20, 50, 100, 200 donations, etc.)[24] Intrinsic motivation
It gives me a sense of pride[18, 25, 27] Self-esteem

Marketing communication
I receive telephone reminders from Héma-Québec[18, 25, 27] Direct marketing
When I see posters and advertising[18] Advertising
I join people that I know (donors, staff) at the blood drive[13, 19, 20, 23, 25] Blood drives

Incentives
It is an activity that encourages you to monitor and take care of your health[13] Perceived health benefits
It gives me energy in the following days [12, 18, 42]
I have a rare and sought-after blood type[40, 44, 48] Learn blood type
I feel recognition from people around me[13, 18, 25] Recognition

Social norms
Blood donation is a tradition in my family[13, 18, 23, 25, 46] Descriptive norm
My coworkers also give blood[46] Subjective norm
I like to be accompanied[23]

Another reason (specify):

Also: intrinsic motivation (indirect reciprocity).
Also: recognition (incentives).
Also: subjective norm (social norm).

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