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Journal of Computer Networks and Communications
Volume 2016, Article ID 2349148, 10 pages
http://dx.doi.org/10.1155/2016/2349148
Research Article

An Architecture for Anonymous Mobile Coupons in a Large Network

DIA, University of Trieste, Trieste, Italy

Received 5 September 2016; Revised 28 October 2016; Accepted 15 November 2016

Academic Editor: Gianluigi Ferrari

Copyright © 2016 Alberto Bartoli and Eric Medvet. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or a service. M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year. We propose an architecture which may enable significant improvements over current m-coupon technology, in terms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install any dedicated app; an m-coupon is not bound to any specific device or customer; an m-coupon may be redeemed at any store in a set of potentially many thousands of stores, without any prior arrangement between customer and store. We are not aware of any proposal with these properties.