Research Article

Results of a Feasibility and Acceptability Trial of an Online Smoking Cessation Program Targeting Young Adult Nondaily Smokers

Table 1

Process evaluation outcomes at Week 4.

VariableMean (SD) or 𝑁 (%)

Participant assessments

How helpful was it to track your own smoking and alcohol use over time?3.74 (0.77)
How helpful was it to see a graph of your smoking/drinking level during the program?3.81 (1.01)
*Would you recommend keeping this in the program?30 (96.8)
How much of the reading material did you read?3.58 (1.20)
How relevant was the material to you?3.42 (1.20)
How interesting or engaging were the messages?3.55 (1.12)
*Did the messages increase your motivation to quit smoking?19 (61.3)
*Did the messages increase your confidence in being able to quit smoking?21 (67.7)
*Would you recommend keeping these messages in the quit smoking program?30 (96.8)
How much of the videos did you watch?3.52 (1.26)
How relevant was the video content to you?3.65 (1.36)
How interesting or engaging were the videos?3.62 (1.20)
*Did the videos increase your motivation to quit smoking?20 (64.5)
*Did the videos increase your confidence in being able to quit smoking?18 (58.1)
*Would you recommend keeping the videos in the quit smoking program?31 (100.0)
Overall, how satisfied were you with the program?4.16 (0.93)
How much influence did the program have on your motivation to quit?3.39 (1.25)
How much influence did the program have on your confidence to quit smoking?3.32 (1.24)
*Would you recommend participating in this program to your friends who are smoking?28 (90.3)

Web utilization

Average time on the site4: 02
Total visits379
Bounce rate28.5%
Number of pages per visit4.80

Note. Scale items are on a scale of 1 to 5 with higher ratings indicating more favorable attitudes.
* % reporting β€œyes.”