Food Marketing Targeting Youth and Families: What Do We Know about Stores Where Moms Actually Shop?

Table 3

Marketing-to-availability ratio of Champaign-Urbana (𝑁=24) food stores carrying items (𝑁=114) with nutrition, taste, fun, suggested use, or convenience claims.

Item	Claim (%)*	Nutrition (%)	Taste; (%)	Fun; (%)	Suggested use (%)	Convenience (%)
Fruits and vegetable	57.14	49.99	42.85	7.13	57.14	28.56
Dairy	100.00	100.00	22.21	5.54	38.88	16.66
Bread and pastries	100.00	94.44	88.88	88.88	100.00	5.54
Candy	100.00	100.00	94.74	73.68	94.74	5.25
Cereal	100.00	100.00	94.11	41.16	41.16	29.40
Cookies and crackers	100.00	94.44	100.00	83.33	100.00	27.77
Juice	75.00	75.00	60.00	19.99	30.00	4.99
Other snacks	100.00	100.00	50.00	19.99	50.00	30.00
Peanut butter and jelly	78.57	64.28	35.71	64.28	21.42	0.00
Prepared foods	100.00	93.75	87.50	87.50	93.75	37.50
Salty snacks	100.00	100.00	100.00	94.99	49.99	34.99
Soda	100.00	100.00	90.00	9.99	4.99	0.00
Total	92.56	89.33	72.17	49.71	56.84	18.39

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