Table 3: Marketing-to-availability ratio of Champaign-Urbana ( ) food stores carrying items ( ) with nutrition, taste, fun, suggested use, or convenience claims.

ItemClaim (%)*Nutrition (%)Taste
(%)
Fun
(%)
Suggested use (%)Convenience (%)

Fruits and vegetable57.1449.9942.857.1357.1428.56
Dairy100.00100.0022.215.5438.8816.66
Bread and pastries100.0094.4488.8888.88100.005.54
Candy100.00100.0094.7473.6894.745.25

Cereal100.00100.0094.1141.1641.1629.40
Cookies and crackers100.0094.44100.0083.33100.0027.77
Juice75.0075.0060.0019.9930.004.99
Other snacks100.00100.0050.0019.9950.0030.00

Peanut butter and jelly78.5764.2835.7164.2821.420.00
Prepared foods100.0093.7587.5087.5093.7537.50
Salty snacks100.00100.00100.0094.9949.9934.99
Soda100.00100.0090.009.994.990.00

Total92.5689.3372.1749.7156.8418.39

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