Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers
Table 9
Consumers' willingness to pay for certifiers based on different levels of trust in certifiers#.
Certifiers
CTRUST = 1
CTRUST = 2
CTRUST = 3
CTRUST = 4
CTRUST = 5
CTRUST = 6
CTRUST = 7
USCERT
1.473 (0.521)
1.481 (0.499)
1.521 (0.532)
1.632 (0.578)
1.669 (0.592)
1.717 (0.623)
1.785 (0.637)
ARCERT
0.756 (0.213)
0.803 (0.201)
0.956 (0.266)
1.127 (0.242)
1.151 (0.308)
1.286 (0.403)
1.301 (0.424)
GOVCERT
0.974 (0.359)
1.006 (0.362)
1.128 (0.412)
1.315 (0.437)
1.346 (0.464)
1.385 (0.502)
1.402 (0.521)
ACACERT
0.713 (0.245)
0.721 (0.257)
0.974 (0.291)
1.102 (0.286)
1.142 (0.331)
1.213 (0.392)
1.291 (0.378)
,, and denote significance at the 10%, 5%, and 1% levels, respectively. Standard errors of consumers' WTPs are reported within the brackets. #Consumer ethnocentrism and trust in organic labels are held at the sample average level.
