Evaluation of Input-Output Efficiency of Sports Industry Based on SWOT-PEST Model

Table 1

Quantitative indicators of input-output efficiency.

Index number	First-level indicator	Second-level indicator	Third-level indicator	Factor weight
1	Financial capability	Return on assets	Current ratio	0.11
		Asset turnover rate	Indicator complaint rate	0.06
		Operating income growth rate	Indicator complaint handling rate	0.23
2	Customer service ability	Distribution accuracy	The freshness of calculation products	0.11
		On-time rate of cold chain distribution	The time rate of information interference	0.13
		Logistics service efficiency	Information transmission accuracy	0.21
3	Information technology capabilities	Information coverage	Technical compatibility	0.07
		Information sharing degree	The utilization rate of refrigerated trucks	0.08