Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food

Table 1

Matched pairs of food cards based in part on Kopelman et al. [37].

Number	“Relatively healthy”	“Relatively unhealthy”
1	Sugar-free cereals (all kinds of sugar-free cereals)	Sugared cereals (including chocolate or crunchy cereals)
2	Water (all kinds of drinking water)	Coke (all kinds of coke)
3	Pasta (all types of noodle with home-made tomato sauce)	Pot noodle (all types of instant pasta soups or prepared pasta)
4	Cereal bar (low in sugar)	Chocolate bar (whole milk chocolate)
5	Roast beef (all types of fatless roast)	Beef burger
6	Strawberry yoghurt (all types of fruit yogurt, curd cheese, or buttermilk)	Strawberry cake (all types of fruit cakes)
7	Whole meal bread (all types of whole meal bread)	White bread (all kinds, including ciabatta, baguette, white toast)
8	Orange juice (100%) (all 100% fruit juices)	Orange squash (all types of fruit squash)
9	Potato (boiled or baked)	French fries (also fried potatoes, hash browns)
10	Orange (all types of fruits)	Orange ice (all types of fruit ice popsicles/lollipops)