Analysis of Tourist Satisfaction Index Based on Structural Equation Model

Table 3

Descriptive statistics of sample data.

Measurement standard	Sample size	Minimum	Maximum value	Numerical value	Standard error	Skewness
Tourism image	300	3	10	7.56	0.093	-0.420
Overall service level	300	3	10	7.74	0.094	-0.325
Overall expectations of tourism quality	300	4	10	6.37	0.125	-0.103
Expectation of service quality in tourism process	300	4	10	6.19	0.132	-0.126
Overall quality	300	2	10	6.39	0.104	0.134
Hardware facilities	300	2	10	6.34	0.138	0.110
Software facilities	300	2	10	6.42	0.145	-0.043
Reasonable price	300	4	10	7.28	0.098	-0.678
Overall cost performance	300	3	10	6.79	0.107	-0.457
Satisfaction level	300	3	10	7.54	0.098	-0.836
Satisfaction compared to needs	300	3	10	7.26	0.104	-0.657
Satisfaction compared to ideal	300	3	10	7.33	0.097	-0.802
Possibility to travel again	300	3	10	7.53	0.117	-0.892
Possibility to recommend others to travel	300	3	10	7.18	0.123	-0.595