Research Article
Analysis of Tourist Satisfaction Index Based on Structural Equation Model
Table 3
Descriptive statistics of sample data.
| Measurement standard | Sample size | Minimum | Maximum value | Numerical value | Standard error | Skewness |
| Tourism image | 300 | 3 | 10 | 7.56 | 0.093 | -0.420 | Overall service level | 300 | 3 | 10 | 7.74 | 0.094 | -0.325 | Overall expectations of tourism quality | 300 | 4 | 10 | 6.37 | 0.125 | -0.103 | Expectation of service quality in tourism process | 300 | 4 | 10 | 6.19 | 0.132 | -0.126 | Overall quality | 300 | 2 | 10 | 6.39 | 0.104 | 0.134 | Hardware facilities | 300 | 2 | 10 | 6.34 | 0.138 | 0.110 | Software facilities | 300 | 2 | 10 | 6.42 | 0.145 | -0.043 | Reasonable price | 300 | 4 | 10 | 7.28 | 0.098 | -0.678 | Overall cost performance | 300 | 3 | 10 | 6.79 | 0.107 | -0.457 | Satisfaction level | 300 | 3 | 10 | 7.54 | 0.098 | -0.836 | Satisfaction compared to needs | 300 | 3 | 10 | 7.26 | 0.104 | -0.657 | Satisfaction compared to ideal | 300 | 3 | 10 | 7.33 | 0.097 | -0.802 | Possibility to travel again | 300 | 3 | 10 | 7.53 | 0.117 | -0.892 | Possibility to recommend others to travel | 300 | 3 | 10 | 7.18 | 0.123 | -0.595 |
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