Research Article
Analysis of Tourist Satisfaction Index Based on Structural Equation Model
Table 7
Satisfaction of observed variables and weighted scores of structural variables.
| Evaluation variable | Tourist satisfaction | Tourist perceived quality | Satisfaction |
| Natural environment expectations | 74.25 | 0.150 | 0.121 | Social service expectations | 67.50 | 0.075 | 0.060 | Landscape features | 73.75 | 0.071 | 0.057 | Scenic traffic | 59.75 | 0.058 | 0.046 | Sanitation | 69.75 | 0.119 | 0.096 | Scenic capacity | 66.50 | 0.176 | 0.141 | Viewing facilities | 59.00 | 0.102 | 0.082 | Scenic spot commodity prices | 67.75 | 0.075 | 0.061 | Scenic spot ticket evaluation | 81.00 | 0.063 | 0.051 | Ideal scenic spot evaluation | 82.00 | 0.067 | 0.054 | General impression | 77.25 | 0.059 | 0.048 | Complaint | 68.00 | 0.075 | 0.060 | Revisit | 46.50 | 0.028 | 0.023 |
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