Table of Contents
Journal of Textiles
Volume 2014, Article ID 179387, 10 pages
http://dx.doi.org/10.1155/2014/179387
Research Article

The Integration of Technology and Management in the Competitiveness of the United States Short Staple Yarn Manufacturing Industry

1North Carolina State University, 1000 Main Campus Drive, Raleigh, NC 27695, USA
2East Carolina University, Rivers Building, East Fifth Street, Greenville, NC 27858, USA

Received 6 February 2014; Revised 15 May 2014; Accepted 22 May 2014; Published 9 June 2014

Academic Editor: Joanne Yip

Copyright © 2014 Suvalee T. Tangboonritruthai et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

The purpose of this research was to investigate whether a balance of technology and management could be used in order to sustain a viable United States (US) short staple yarn production industry. The methodology used in this study consisted of primary research comprising two phases. The first phase consisted of interviews with industry executives in order to find out what US yarn manufacturers think are the important factors in maintaining a competitive yarn industry. The second phase was an online survey with industry customers in order to find out why weavers and knitters buy from US manufacturers. Results reveal that US manufacturers have competitive advantages over other countries because of skill level of workforce, variety of products offered, customer relationships, innovation and technology, and product quality. In order to keep these competitive advantages, “technology” and “management” strategies should be implemented. Results also reveal the areas in which the US yarn manufacturers should focus their resources in order to stay competitive or indeed survive.