Research Article

A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques

Table 1

Details of the databases.

ā€‰ Database Description of the database

Frontend Store database Store record contains the information about the stores such as store ID, booths' location, booth ID, and sale items ID.

Backend Item database Item records contain information about the items such as the location of an item in a booth in each store and its price.
Movement database Booth records contain the information of the booth IDs and the associated list of customer-item records.
Customer database Customer records contain the information of registered customers such as customer ID, the name, and telephone number.
Promotion database Promotion records contain the information about the promotion rules for each promotion item.