Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping

Table 3

The correlation between satisfaction of each prototype and other variables.

	SmartMall		SmartWatch		SmartFit
Absorption	0.456	0.013	0.409	0.031	−0.297	0.125
Innovativeness		0.053	−0.431	0.022	0.106	0.591
Online shopping frequency	0.14	0.476	0.125	0.527	0.421	0.026
Whether like play medium game		0.014	−0.456	0.015		0.57
Whether like play game		0.112	−0.425	0.024	0.134	0.498

Significant at 0.05 level.