Recommending Ads from Trustworthy Relationships in Pervasive Environments
Table 1
Social media data predictive model.
Intensity
Wall words exchanged Wall posts Inbox messages exchanged Status updates Comments Likes Tags
Intimacy
Number of friends Days since last communication Wall and inbox intimacy words Appearances together in photos Distance between hometowns Relationship status
Duration
Days since first communication
Reciprocal services
Links exchanged by wall post Applications in common
Structural
Mutual friends Groups in common Similarity of interests Common networks
Emotional support
Number of positive words Number of negative words Gifts exchanged
Social distance
Age difference Occupations difference Educational difference Political and religious difference
Demographic
Gender Number of apps installed Number of inbox messages Number of wall posts Number of photo’s comments
