Recommending Ads from Trustworthy Relationships in Pervasive Environments

Table 8

Multiscreen influence over recommendations novelty.

Recommendation strategy	Mean	Std. dev.	Max.	Min.
Trust-based collaborative filtering (smartphone)	0.3922	0.1499	0.2456	0.7982
Aggregation technique (smart TV)	0.4562	0.1189	0.2997	0.6840
			value	0.02