Research Article
Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise
Table 1
Solution-specific applied technology.
| | Technology | Solution | | Smart CCTV | Smart hanger | Smart mirror | Smart show window | Smart shelf & showcase |
| | Indoor positioning | V
(motion detection, object racking) | V
(beacon, accelerometer) | V
(beacon) | V
(beacon, motion detection) | V
(beacon,
accelerometer) |
| | Augmented reality | | | V
(camera) | V
(camera) | |
| | Facial recognition | V
(facial recognition) | | | V
(facial recognition) | |
| | Interactive digital signage | | V | V
(barcode) | V
(infrared touch) | V
(infrared touch) |
|
|
