Research Article
Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise
Table 4
Comparison of sales before and after installation of smart store.
| | | Before introduction
(Average sales per store within brand) | After introduction
(Average sales per store within brand) | Increase/decrease width | Fluctuation rate | Installation time |
| | S brand | 108.90% | 141.30% | 32.40% | 29.76% | July, 2015 | | L brand | 45.98% | 61.56% | 15.58% | 33.87% | December, 2015 | | C brand | 26.19% | 34.13% | 7.94% | 30.33% | December, 2015 |
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