Research Article

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Table 3

AVE and CR.

VariableCronbach’s alphaComposite reliabilityAverage variance extracted (AVE)

Recruitment actions0.9490.9610.833
Conversions100010001000
Advertising100010001000
Social networks100010001000