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Mobile Information Systems
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2018
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Article
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Tab 3
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Research Article
The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Table 3
AVE and CR.
Variable
Cronbach’s alpha
Composite reliability
Average variance extracted (AVE)
Recruitment actions
0.949
0.961
0.833
Conversions
1000
1000
1000
Advertising
1000
1000
1000
Social networks
1000
1000
1000