Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model

Table 5

HTMT results.

	CI ratio		COM	PE	PEU	PU	RA	SP	Us
PE⟶COM	0.953	COM
PEU⟶COM	0.737	PE	0.838
PEU⟶PE	0.697	PEU	0.626	0.576
PU⟶COM	0.532	PU	0.405	0.41	0.444
PU⟶PE	0.533	RA	0.218	0.231	0.36	0.272
PU⟶PEU	0.561	SP	0.781	0.546	0.564	0.413	0.257
RA⟶COM	0.374	Us	0.697	0.607	0.646	0.782	0.23	0.734
RA⟶PE	0.38
RA⟶PEU	0.503
RA⟶PU	0.404
SP⟶COM	0.868
SP⟶PE	0.664
SP⟶PEU	0.662
SP⟶PU	0.536
SP⟶RA	0.394
Us⟶COM	0.783
Us⟶PE	0.711
Us⟶PEU	0.73
Us⟶PU	0.885
Us⟶RA	0.372
Us⟶SP	0.799

CI = confidence interval.