The Identification of Marketing Performance Using Text Mining of Airline Review Data

Table 3

Effects of core keyword on recommendation.

Variables	B	β	t-value	-value
Seats	0.156	0.536	13.5	0.001
Staff	0.110	0.275	6.4	0.001
Cabin	0.020	0.055	1.2	0.224
Class	0.039	0.051	1.5	0.139

; F value: 111.0; R²: 0.518.