Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context

<table class="table-group" id="tab7"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr class="thead"><td class="align_left">Hypothesis no.</td><td class="align_center">Relationship</td><td class="align_center">Results</td></tr><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">H1</td><td class="align_center">Evening types ⟶ mobile omnichannel &gt; online omnichannel</td><td class="align_center">Accepted</td></tr><tr><td class="align_left">H2</td><td class="align_center">Evening types &gt; morning types ⟶ mobile omnichannel</td><td class="align_center">Accepted</td></tr><tr><td class="align_left">H3</td><td class="align_center">Morning types ⟶ online omnichannel &gt; mobile omnichannel</td><td class="align_center">Accepted</td></tr><tr><td class="align_left">H4</td><td class="align_center">Morning types &gt; evening types ⟶ online omnichannel</td><td class="align_center">Accepted</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Summary of hypothesis testing.</div>

Mobile Information Systems

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Table 7

Table 7: Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context 