An Empirical Study on Response to Online Customer Reviews and E-Commerce Sales: From the Mobile Information System Perspective

Table 1

Description list for variables.

	Mean	Std	Min	Max
(1) Sales volume	8.798	7.207	1	10.117
(2) Ratio of response to negative review	0.137	0.210	0	0.8
(3) Ratio of response to positive review	0.069	0.114	0	0.5
(4) Product price	3.536	1.628	−2.500	8.419
(5) Product heterogeneity	3.728	6.535	1	128
(6) Positive review rate	0.815	0.196	0	1
(7) Number of reviews	126.949	46.748	0	240
(8) Trading volume in history	6.400	1.651	0	11.006
(9) Operation months	26.511	18.378	0	93