Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

Table 5

Interconstruct correlations.

Items	FC	OP	SC	SR
FC	0.825
OP	0.345	0.820
SC	0.512	0.530	0.829
SR	0.504	0.645	0.673	0.821

SC: source credibility; OP: online purchase intention; RI: recommendation intention; FC: face consciousness (FC). The boldfaced numbers in the diagonal row are square roots of the average variance extracted. Others are the correlations of this variable with any other model’s constructs.