The Impact of Context Awareness and Ubiquity on Mobile Government Service Adoption

Table 6

Discriminant validity.

Constructs	CA	MFU	PE	EE	IU	IRA
CA	0.978
MFU	0.667	0.959
PE	0.574	0.551	0.969
EE	0.684	0.663	0.788	0.965
IU	0.466	0.769	0.752	0.570	0.973
ITRA	0.562	0.631	0.673	0.579	0.733	0.955

The square root of AVEs and the correlation coefficient are given in bold. CA, content awareness; MFU, mobile factor ubiquity; PE, performance expectancy; EE, effort expectancy; IU, intention to use; ITRA, intention to recommend adoption.