Research Article

Data Asset Disclosure and Nonprofessional Investor Judgment: Evidence from Questionnaire Experiments

Table 4

Bootstrap test of the mediating effect of product R&D ability on the investment decision of nonprofessional investors.

ā€‰Effect valueBoot st.95% L. Confidence interval95% U. Confidence interval

Indirect effectsMarket expansion ability0.68690.07510.55150.8398
Product development ability0.59230.07500.45220.7405
User stickiness0.59080.07570.45200.7527