Research Article  Open Access
Optimal Ordering Policy and Coordination Mechanism of a Supply Chain with Controllable LeadTimeDependent Demand Forecast
Abstract
This paper investigates the ordering decisions and coordination mechanism for a distributed shortlifecycle supply chain. The objective is to maximize the whole supply chain's expected profit and meanwhile make the supply chain participants achieve a Pareto improvement. We treat lead time as a controllable variable, thus the demand forecast is dependent on lead time: the shorter lead time, the better forecast. Moreover, optimal decisionmaking models for lead time and order quantity are formulated and compared in the decentralized and centralized cases. Besides, a threeparameter contract is proposed to coordinate the supply chain and alleviate the double margin in the decentralized scenario. In addition, based on the analysis of the models, we develop an algorithmic procedure to find the optimal ordering decisions. Finally, a numerical example is also presented to illustrate the results.
1. Introduction
Along with the development of new technology, increasingly diversified customers’ demand, and higher competition, the lifespan of some products are getting shorter and shorter (so are called shortlifecycle products). Shortlifecycle products, such as toys, sunglasses, hightechnology products, and fashion clothing, which are characterized by short sales season, high demand variety, and long replenishment lead time. In addition, for shortlifecycle products, both overstock and understock could result in huge loss, thus reducing demand uncertainty is the main task in managing this kind of supply chain (see Lowson et al. [1]).
In practice, QR (quick response) with forecast updates is a method for reducing demand uncertainty (see, e.g., Tersine and Hummingbird [2], Rohr and Correa [3], and Perry et al. [4]). Its idea is to cut ordering lead time and enable orders from retailers to be placed close to the start of the selling season. Through the postponement, information is gathered to update the demand forecast (see Iyer and Bergen [5]).
Concerning forecast updates, the Bayesian approach is a wellknown technique to use new information to revise the demand forecast. The procedure of forecast updates using Bayesian approach is as follows. First, a demand distribution is chosen from a family of distributions whose parameters are partly or both stochastic with given prior distributions. Second, if new information becomes available, Bayesian formula is used to calculate posterior distributions of the parameters. Last, the posterior distributions of the parameters are used to update demand distribution.
When lead time can be shortened by extra investment (when it is controllable), there are two problems in ordering decision making. The first question is when to order and how much to order from the stand point of a buyer. This question involves two tradeoffs: longer versus shorter lead time, more versus less ordering quantity. A shorter lead time leads to lower demand uncertainty, more crashing cost, and vice versa. On the other hand, the more ordering quantity results in less cost of understock, more cost of overstock, and vice versa. The second question is how to motivate the supply chain participants to cooperate and achieve a winwin situation with contract from the stand point of the supply chain. This is because decisions made from the perspective of the whole supply chain may not always make both supply chain participants better off.
Lead time is an important factor that affects the operational cost, service level and forecast uncertainty in a shortlifecycleproduct supply chain. However, most of the literatures on shortlifecycle products focused on how much to order (decision on ordering quantity) and neglected the decision on when to order (decision on lead time). Because of the complexity of the decision based on both the lead time and ordering quantity, the optimal ordering policy for shortlifecycle products with controllable lead time has not been fully studied.
The purpose of this paper is to take lead time decision making into account in a distribution supply chain, which consists of one retailer and one manufacturer. The supply chain operates a single shortlifecycle product. Optimal ordering policies with lead time decision in two scenarios are considered. In the decentralized decisionmaking scenario, the retailer makes decisions on lead time and ordering quantity to maximize his own profit. In the centralized decision scenario, decisions on lead time and ordering quantity are made to maximize the whole supply chain’s profit. In addition, a supply chain contract is developed to coordinate the supply chain, and the conditions that the supply chain contract works are investigated.
The remainder of the paper is organized as follows. Section 2 briefly reviews the related literatures. Section 3 gives some notations and basic assumptions of the research topic. Then, in Section 4, a decentralized decisionmaking model to maximize the retailer’s profit and a centralized decisionmaking model to maximize the systemwide supply chain’s profit are formulated. Furthermore, we discuss the existence and attributes of the optimal solutions, and efficient algorithms to search the optimal solutions are developed. In Section 5, a threeparameter supply contract is proposed, and the conditions needed for successful coordination are investigated. The numerical analysis is carried out in Section 6. The paper is concluded in Section 7.
2. The Literature Review
There are three categories of literature related to our research. The first is on QR policy with forecast updates, the second is on inventory management with controllable lead time, and the third is on supply coordination with contracts. We briefly review them, respectively.
2.1. The Literatures on QR with Forecast Updates
This kind of the literature utilizes the Bayesian theorem to update forecast for shortlifecycle products, which is the same as our work. However, the literature focuses on the concept of lead time reduction other than decision on lead time. In addition, the cost of lead time reduction and the relationship between lead time and forecast error have not been clearly considered. In this section, we review some of the works especially related to our study.
Among them, Iyer and Bergen [5] investigate the effects of QR on supply chain participants. They observe that cutting lead time is always beneficial to the retailer while harmful to the vendor when the service level is more than 0.5. However, only ordering quantity decision is involved in their works, and there is no tradeoff between the benefits and the cost of lead time reduction in their model. Otherwise, if the cost of lead time reduction is considered, their conclusion will change.
Wu [6] extends Iyer and Bergen’s [5] forecast updates mode from a single stage to multiple stages and proposes a flexible contract to coordinate the supply chain. Similarly, lead time decision is not included in Wu’s [6] work. From the numerical examples in [6], it is shown that more stages of forecast updates leads to more profits of the whole supply chain participants. It is obvious that this is not the truth if the cost of forecast updates or the cost of lead time reduction is considered.
Similarly, without concerning crashing cost, Choi [7] extend Iyer and Bergen’s [5] work to a scenario that new information can be used to update both the unknown mean and unknown variance for the shortlifecycle product’s demand. Choi [7] conclude that the QR policy is always beneficial to the retailer and not necessarily beneficial to the supplier when the service level is more than 0.5 (this conclusion is similar to that of Iyer and Bergen [5]). Here, we can say that if the cost of lead time reduction is considered, we can get a different conclusion. Further, Choi et al. [8] takes dual updates and costs uncertainty and differences into account in his work, but there is no explicit relationship between the forecast error and lead time. Meanwhile, lead time decision is not taken into account in their models.
Fisher and Raman [9], Gurnani and Tang [10], Donohue [11], Sethi et al. [12], Choi and Li [13], Choi [14], Chen et al. [15], and Chen et al. [16] study the optimal ordering policy with two ordering opportunities. The unit cost at the second stage may be higher than that at the first stage (see, Fisher and Raman [9], Donohue [11]) or may be uncertain (see, Gurnani and Tang [10], Sethi et al. [12], Choi and Li [13], Choi [14]，Chen et al. [15]). In these works, the retailer makes decisions on the two sequent ordering quantities by evaluating the tradeoff between a more accurate forecast and a potentially higher unit cost at the second stage. There is no explicit relationship between the forecast error and lead time. Meanwhile, lead time decision is not taken into account in their models.
Similarly, Sethi et al. [17–19] extend ordering policy from two periods to multiple periods. In each period, decisions on how much to order using some given delivery modes are made. However, lead time decisions and the relationship between lead time and forecast error are not involved in their works.
The research of the paper is very similar to that of Choi et al. [20], which investigates a retailer’s optimal single ordering policy with multiple delivery modes. But our model differs from theirs in two major aspects. Firstly, in our paper, lead time is a decision variable. Both the forecast error of expected demand and the crashing cost are functions of the lead time. The decision making on lead time is to make tradeoff between the crashing cost and benefits of forecast improvement. However, lead time decision isn’t involved in their model. Secondly, a threeparameter risksharing supply contract is proposed to coordinate the decentralized supply chain, and the conditions of channel coordination are derived in our paper, while their work is only related to the optimal ordering decision from the standpoint of the retailer.
This research explicitly takes the relationship between lead time and the forecast error, the relationship between lead time and crashing cost, into account, simultaneously addressing the two problems mentioned in Section 1 in a distribution supply chain.
2.2. The Literatures on Variable or Controllable Lead Time
The literature falling into this category mainly focus on ordering quantity, lead time, service level, and so forth. The treatment of lead time as a deterministic decision variable within inventory models began with Liao and Shyu [21]. They introduced the concept of crashing cost to stochastic inventory models, in which lead time can be decomposed into components, and each has an independent crashing cost for reduced lead time. Sequentially, many researchers have developed various analytical inventory models to extend Liao and Shyu’s [21] model (see, e.g., BenDaya and Raouf [22], BenDaya and Hariga [23], Ouyang et al. [24–27], Moon and Choi [28], Moon and Cha [29], Hariga and BenDaya [30], Hariga [31], Pan and Yang [32], C. Chang and S. Chang [33], Chang et al. [34, 35], Chu et al. [36], Lee et al. [37], Lin [38], Wu et al. [39], and Jha and Shankera [40]).
This paper is similar to the abovementioned literatures with the concept that lead time is a decision variable and can be reduced at an added crashing cost. However, there are three differences between this paper and the abovementioned studies. Firstly, the abovementioned studies dealt with multiperiod inventory problems for durable goods; this paper dealt with singleperiod ordering problem for shortlifecycle products, whose demands have high uncertainty. Secondly, neither the relationship between lead time and the forecast error nor forecast updates are taken into account in the abovementioned studies. Thirdly, the abovementioned literature investigated an optimal decision from a stand point of the single supply chain participant or from a standpoint of the whole supply chain, and the coordination was not considered.
2.3. The Literatures on Supply Chain Coordination with Contract
Due to the conflicts of interests and the distributed nature of the decision structure in supply chain, there exists double marginalization (Spengler [41]) that may lead to low efficiency in supply chain. Among various kinds of supply chain coordination, the coordination by contract received much attention. Hennet and Arda [42] evaluate the efficiency of different types of contracts between the industrial partners of a supply chain. Cachon [43] makes a comprehensive review of supply chain contracts. In the literature, various contracts are developed to coordinate the supply chain, such as buyback contract (Padmanabhan and Png [44]), quantity flexibility contract (Tsay [45]), revenuesharing contract (Cachon and Lariviere [46]), and wholesale price only contract (Lariviere and Porteus [47]).
Each kind of contract has its limitations and strengths as Arshinder et al. [48] point out that the study of supply chain coordination is still in its infancy, and a little effort has been reported in the literature to develop a holistic view of coordination.
In fact, to develop a contract needs to orient the specific problem and the potential risk. In our work, the retailer’s decisions on lead time and ordering quantity can bring crashing cost, overstock loss, or understock loss. Neither single contract above mentioned can coordinate the two risks. Therefore, we develop a threeparameter supply contract to coordinate these risks simultaneously. Further, the contract can flexibly allocate the profit of the supply chain according to the participants’ valueadded capabilities, and it is easy for practitioners to adopt in practice.
3. Notations and Assumptions
We will begin the modeling process by presenting the following notations and assumptions.
3.1. Notations
The notations employed in the paper are as follows:: unit retail price of the retailer, : unit residual value of the unsold product of the retailer,: unit product cost of the manufacturer,: numbers of mutually independent leadtime components,: crashing cost when one unit time is shorten for the th () leadtime component,: minimum time of the th () leadtime component,: regular time for the th () leadtime component,: unit wholesale price which the manufacturer provided to the retailer, ,: ordering quantity from the retailer (decision variable for the retailer), lead time (decision variable for the retailer); it is the time from the retailer placing an order to receiving goods and using this goods to meet the end consumers’ demand. It can be changed by adding an extra investment. The longest lead time is, and the shortest is,: market demand; it is a stochastic variable, mean of is also a stochastic variable,: probability distribution function (pdf) of the stochastic variable,: conditional pdf of the stochastic variablegiven,: cumulative distribution function (cdf) of standard normal distribution,: pdf of standard normal distribution,: maximum value of and 0, that is;,: mathematical expectation of a stochastic variable.
3.2. Assumptions
The assumptions employed in this paper are stated as follows.
(1) Assumption about the Supply Chain and Its Participants
A singlebuyersinglevendor supply chain that manufactures and sells a single shortlifecycle product. The retailer and the manufacturer are both risk neutral. Viewing the wholesale price as a given parameter, the retailer makes decisions on when to order and how many to order. This paper assumes that the retailer only has one ordering opportunity in the entire selling season, which is based on long replenishment lead time and other situations (see, Choi et al. [20]).
(2) Assumption about the Lead Time
For the sake of simplicity, we assume that the selling season begins at time zero, see Figure 1. Therefore, “” refers to time units ahead. The minimum time of the th () component of lead time is; regular time is; crashing cost per unit time is.
To facilitate our discussion, mutually independent components of lead time are realigned according to the unit crash costs in a descending order, denoted by. The component of the smallest per unit crashing costs should be prioritized when lead time is reduced; the rest may be deduced by analogy.
The maximum lead time, all whose components are equal to regular time, is denoted by
The minimum lead time, all whose components are equal to the minimum time, is denoted by
If the components from 1 toall have the regular lead time, the others (from to ) have a minimum time, then the lead time is
It is easy to know that
Given lead time , the total crashing cost is
(3) Assumption about the Information Updates
In this paper, we extend the demand uncertainty structure in Iyer and Bergen [5]. Demand uncertainty has two levels, and it is related to lead time. The first source of uncertainty concerns the expected demand during the selling season; is a stochastic variable and has pdf:. This is called the prior pdf of the expected demand. Given the value of the expected demand,, the demand for product during the selling season is also a stochastic variable, and the forecast error is denoted by. The demand during the selling season has pdf:. Thus, the pdf for is
In the traditional system, the order is placed at time, and there are no information updates. Thus, at the time , the pdf for demand is
In a QR system, an order is placed at time, the demand information of related or similar products is observed, and the information is converted into a value, denoted by , for the demand for the concerned product. This can be used to generate a posterior distribution for expected demand. Utilizing Bayesian theorem to revise the forecast, we can get that
Thus, the pdf for can be further updated as follows:
This update can be shown in Figure 1.
(4) Assumption about the Forecast Error of the Expected Demand
The essential benefit from QR for fashion products is that the information gathered regarding the sales of related items can be used to reduce forecast error of the expected demand. The magnitude of this reduction in forecast error can be substantial (see, Iyer and Burger [5]). As pointed out by Blackburn [49], there is a fundamental principle of forecasting: the shorter the lead time, the better the forecast. According to Lowson et al. [1] and Blackburn [49], in fashion or seasonal apparel industrial, if lead time is cut down from 12 months to 6 months, the forecast error decreases from ±40 percent to ±19 percent. In addition, the forecast error grows more than linearly as the time to forecast increase, forming a familiar shape known to forecasters as “trumpet of doom.” It can be seen from Figure 2 that there is a direct relationship between lead time (i.e., time ahead of a sales season) and demand forecast error. If the order decision is made at the start of the season, that is, the lead time approaches zero, the forecast error decreases down to ±10 percent.
Let and denote the forecast error of the expected demand and lead time, respectively. We can fit the given observation data in Figure 2 to get the relationship between and. In Appendix 7, it is shown that the nonlinear relationship between and can be written as
Here, parameters and may be estimated using the given data.
4. Mathematical Models, Analysis, and Algorithms
In this section, a decentralized decisionmaking scenario to maximize the retailer’s profit and an integrated decisionmaking scenario to maximize the systemwide supply chain’s profit are formulated. Furthermore, we discuss the existence and attributes of the optimal solutions to the abovementioned models and develop the efficient algorithms to find the optimal solutions.
4.1. Mathematical Models
Under the assumptions in Section 3, if the retailer places his order at time, the pdf of demand forecasted can be written as (3.9). Once given the demand distribution at time, we can formulate the profits of the retailer, the manufacturer, and the whole supply chain.
If the market demand and ordering quantity are and , respectively, we can get that the sales of the retailer will be. Accordingly, the sales income will be in the entire selling season. The unsold for the retailer after the selling season will be, and the residual value of unsold goods is. Thus, given lead time, the expected profit of the retailer is
Simplifying (4.1) by the integral operation, we can get the expected profit of the supply chain participants as follows.
The expected profit of the retailer is
The expected profit of the manufacturer is
The expected profit of the whole supply chain is wheresatisfies the constraints that
Thus, the decisionmaking model from the view of the retailer is as follows.
Model (I):
The optimal solution of Model (I) is denoted by .
In order to illustrate the effects of different decisionmaking scenarios on the profits of the supply chain participants and the whole supply chain, we assume that there would exist a virtual center whose decision objective is to maximize the profit of the whole supply chain channel. We call this situation as a centralized decisionmaking scenario and denote it as model (II).
Model (II):
The optimal solution to the model (II) is written as .
4.2. Model Analysis
In order to solve the model (I) and model (II), some analysis needs to be done firstly. Since the two models are similar, we only analyze model (I). As far as model (II) is concerned, it may be deduced by analogy. For Model (I), we have the following conclusions.
Theorem 4.1. Denote the standard variance of demand after updates as, then both and are increasing functions of lead time .
Proof. For the sake of simplicity, and are denoted by and, respectively. According to (3.9), the variance of demand after updates at a given lead time can be expressed as
For the sake of simplicity, denote
It is obvious that.
Substituting (4.9) into (4.8), we can get
Taking the first derivative of with respect to and simplifying it through (3.10), we can obtain
Taking the first derivative of with respect to and simplifying it through (4.9), we can obtain
Taking the second derivative of with respect to and simplifying it through (4.9), we can obtain
Simplifying (4.13) by factorization technique, we can get
It is clearly seen that both and are increasing functions of lead time from (4.12) and (4.14).
Theorem 4.2. For fixed , is a strictly concave function of , and its maximal value occurs at . For, is a strictly decreasing function of .
Proof. Two identical equations used are presented as follows.
Insert (4.15) into (4.2), we can get
Further,
Insert (4.17) into (4.2), we can get
Further, by integral operation, we can get
Insert (4.19) into (4.18), and, by some algebraic operation, we can get
Taking the first partial derivatives of with respect to and ; respectively, via (4.20), we can obtain
Taking the second partial derivative of with respect to and , we can obtain
Setting the RHS of (4.21) to zero, we can get
It is clearly seen from (4.23) that, for fixed is a strictly concave function of. Therefore, for fixed, the maximal value of occurs at. Given ,, , is a constant.
Denote , then (4.24) can be written as follows:
Substituting (4.25) into (4.22), we can get
From (4.23), we can see that there is no variable in the expression of. For convenience, we denote.
Taking the partial derivative of with respect to through (4.26), we can obtain
According to Theorem 4.1, it is easy to know that . Therefore, is a strictly decreasing function of .
Theorem 4.3. The optimal solution to model (I) is in existence and unique.
Proof. For fixed in (4.21), take the partial derivative of with respect to, we can obtain
Therefore, the Hessian Matrix of is as follows.
Then, we proceed by evaluating the principal minor determinants of .
The firstorder principal minor determinant of is
The secondorder principal minor determinant of is
Thus, is a negative definite matrix. It is clearly seen that is a strictly concave function of and. Thus, the maximum value of is in existence and unique.
Since Model (I) is similar to Model (II), we analyze the Model (I) only. From Theorem 4.2, if () is the optimal solution to Model (I), then the condition, , must be satisfied. Therefore, how to get the optimal to the Model (I) is a key step in solving the Model (I). For Model (I), we have the following conclusion.
Theorem 4.4. The optimal to the Model (I) is the only one of the following four cases.
The optimal to the Model (I) is the only one of the following four cases.
Case 1. is.
Case 2. is .
Case 3. is the only one of the .
Case 4. is the only one solution to the equation in a certain interval .
Proof. If, then, from Theorem 4.2, we can get that, for , . In this case, the optimal to the Model (I) is, and this is Case 1.
If , then, from Theorem 4.2, we can get that for , . In this case, the optimal to the Model (I) is, and this is the Case 2.
Since is defined in the interval , and is a continuous function of in the interval , but not a continuous function of in the interval , we denote . Then from Theorem 4.2, it is easy to know that .
If , then from the Theorem 4.2, we know that there will exist a unique , which satisfies that
or
If and and condition (4.32) is met, then from Theorem 4.2 we know that, for , and, for , . Hence, the optimal to the Model (I) is, and this is Case 3.
If and condition (4.33) is met, then from Theorem 4.2 we know that there exists a unique solution (denoted by) to equation. From Theorem 4.2, we know that, for , and for , . Hence, the optimal value of the Model (I) is, and this is Case 4.
4.3. Algorithms
According to Theorem 4.4, we develop an algorithm for solving model (I). As far as model (II) is concerned, it may be deduced by analogy.
Step 1. Compute the values of and , and compare them with zero, respectively. Go to Step 2.
Step 2. If , then this is Case 1 in Theorem 4.4. Therefore, the optimal is . Turn to Step 5.
If , then this is Case 2 in the Theorem 4.4. Therefore, the optimal is . Turn to Step 5.
If , then turn to Step 3.
Step 3. For , check the signals of and one by one. For certain, if a nonpositive number first appears between them, stop the check.
If a nonpositive number occurs at firstly, this is Case 3, and the optimal is . Go to Step 5.
If a nonpositive number occurs at firstly, this is Case 4, turn to Step 4.
Step 4. A Golden section method or twosection method can be used to search the optimal solution to the equation in the interval . Let denote the optimal solution, go to Step 5.
Step 5. Compute the optimal to model (I) through (4.24), and end the algorithm.
The algorithm for solving model (II) is similar to that of the model (I) as mentioned above, so we skip it here.
5. Supply Chain Coordination
In a distributed supply chain, since the supply chain participants are independent entities; thus, decisions are made to maximize the decision maker’s own profit. To some extent, the double marginalization (e.g., Spengler [41]) will take place, and this will cut down the profit of the whole supply chain. In order to improve supply chain efficiency, the supply chain participants can collaborate through a contract to get a winwin situation. The contract aligns the two selfinterested parties, so their decentralized actions maximize the whole supply chain (Chen et al. [15]).
In apparel industries, the manufacturer usually uses buyback contract to enable retailers to enlarge ordering quantity (such as Padmanabhan and Png [44]). In addition, since the crashing cost is existence, there is inconsistency for the optimal decision on the lead time from the retailer with that from the supply chain system. Hence, the manufacturer should share some of the crashing costs in order to motivate the retailer to obey the optimal decision on lead time from the supply chain channel.
In order to coordinate the supply chain, a threeparameter contract which combines buyback and risksharing contract is developed in this paper.
Let denote the threeparameter contract. Under such a contract, the manufacturer sells products at unit price of to the retailer at the start of the season and agrees to purchase ratio of left over units at the end of the selling season. ratio of left over units at the end of the selling season is salvaged by the retailer. Furthermore, ratio of crashing cost is charged on the retailer, and ratio of crashing cost is charged on the manufacturer.
In this scenario, the expected profit of the retailer is
The expected profit of the manufacturer is
The expected profit of the whole supply chain is where satisfies the constrains that .
Under the cooperative circumstances with the threeparameter contract, in order to get a winwin situation, the optimal decision from the respective of the retailer (denoted by Model (III)) should be described as follows
Model (III):
Equations (5.4) and (5.5) are to assure that the profits of supply chain participants under coordination are no less than those under no coordination. Equations (5.4) and (5.5) also are called the incentive compatibility (IC) constraints.
The optimal solution to the Model (III) is denoted by .
For the threeparameter contract , we have the following conclusion.
Theorem 5.1. If the threeparameter contract meet the following conditions (5.6) to (5.8), then the supply chain will realize the supply chain coordination.
Proof. It is obvious that and .
Since , we get
Substituting (5.9) into (5.1) and (5.3), we get
Substituting (5.6) and (5.7) into (5.10) and simplifying it, we can get
Substituting (5.6) and (5.7) into (5.2) and simplifying it, we have
Because is a constant, given parameters ,, from (5.12), it is obvious that the optimal decision from the whole supply chain is the same as the optimal decision from the retailer. Here, we know that
Substituting (5.12) and (5.13) into (5.4) and (5.5); respectively, we can get
Substituting (5.7) into (5.15) and using (5.14), we can get (5.8).
For a contract to be implementable, it is necessary that the contract can arbitrarily allocate the supplychain profit between the retailer and supplier (see, e.g., Chen et al. [15], Cachon [43]). As for this question, we have the following conclusion.
Theorem 5.2. The profit of the whole supply chain system is divided into two parts by the threeparameter contract , and each part of the profit embodies the supply chain participants’ valueadded capacities. The threeparameter contract can arbitrarily allocate the profit of the supply chain between the manufacturer and the retailer by tuning the value ofin a feasible range determined by the condition (5.8).
Proof. Substituting (5.7) into (5.12) and (5.13), we can get
Here, is the profit for each product sold in the supply chain, and it can represent the valueadded capacity of the supply chain; and represent the valueadded capacity of the manufacturer and the retailer, respectively.
If the wholesale price changes from to in a feasible range determined by the condition (5.8), then the profit of the manufacturer increases and the profit of the retailer decreases . Thus, the threeparameter contract can flexibly allocate the profits among the supply chain.
6. Numerical Analysis
To illustrate the above models and algorithms, we consider a supply chain: the retail price $/unit, the wholesale price $/unit, the marginal production cost $/unit, the residual value of products unsold at the end of the selling season $/unit. Lead time consists of components is shown in Table 1. Here is an adjustable coefficient which represents a certain crashing cost. In arbitrary lead time (), we use function to formulate the relationship between the forecast error of expected demand’s distribution and the lead time. The parameters of demand distribution are units, units.

Using the algorithms introduced in Section 4.3, we can solve the Model (I) and Model (II). For some different values of , such as 0.1, 0.5, 1, 2, 5, 6, 8, and 10, these solutions and correspondent profits of the supply chain participants and the whole supply chain are illustrated in Table 2.

As shown in Table 2, the optimal ordering quantity and lead time under the centralized decisionmaking scenario are different from that under decentralized decisionmaking scenario. From the respective of the whole supply chain, if a unit of a product is sold, it can bring $ profit to the supply chain; and if a unit of product is overstocked, it can lead to $ loss against the supply chain. Comparatively, from the respective of the retailer, if a unit of a product is sold, it can bring in $ profit for the retailer and if a unit of product is overstocked, it can lead to $ loss against the retailer.
It is obvious that the risk for the retailer to order more is much higher than that for the supply chain. Therefore, the retailer’s decision on order quantities tends to be conservative.
As far as lead time is concerned, the retailer can benefit from the demand forecast updates by reducing the lead time while it can bring more crashing cost to the whole supply chain. Thus, the decentralized decision from the retailer cannot be consistent with that of the centralized decision from the supply chain. Column 1 of Table 2,, represents the difference of profits between the two decisionmaking scenarios. We can see that the decentralized decision making results in a suboptimal solution to the whole supply chain.
Hence, in order to coordinate the supply chain, risk should be distributed and shared among supply chain partners. This idea is embodied in the threeparameters contract proposed in Section 5. It makes the manufacturer and the retailer share the risk of the overstock and the crashing cost in order to maximize the profit of the whole supply chain and get a winwin situation. The parameters in the contract are developed in Table 3.

For fixed, using (5.8) and the data in Table 2, we can obtain the range of . For example, in order to get supply chain coordination, the must range from 10.3025 to 10.5884 in the case of .
For fixed , let vary in the range of 10.3025 to 10.5884, then we can calculate the other two parameters in the contract with different . Here, we can see that it is the value of that determines the supply chain’s profit allocation. To determine the value of depends on the supply chain participants’ ability to bargain.
In Table 3, , , and denote the profits of supply chain participants and the whole supply chain system with coordination and denote the profit increments of the supply chain participants with coordination and and denote the ratios of the profit increments shared among the supply chain.
From Table 3, we can see that the threeparameter contract is effective and flexible to coordinate the supply chain.
7. Conclusions and Future Research
In this paper, we investigate two questions for a shortlifecycleproduct supply chain, in which the forecast error of expected demand is a loglinear function of lead time, and crashing cost is a stepwise linear function of the lead time. Under this assumption and accounting for the considerations performed for the singlebuyersinglevendor supply chain, we model decisions on lead time and ordering quantity in a decentralized decisionmaking scenario and a centralized decisionmaking scenario, respectively. Then, the attributes and existence of the optimal solutions to the models are analyzed. Based on the analysis, the algorithms to solve the models are developed. To validate the algorithms and models, a numerical example is presented. The numerical result shows that the algorithms are effective. Furthermore, in order to alleviate the double margin in the decentralized decisionmaking scenario, a threeparameter supply chain contract is proposed to coordinate the supply chain. Through the threeparameter contract, the whole supply chain’s profit is divided into two parts. Each of them represents the single supply chain participant’s valueadded capacities. The contract can arbitrarily allocate the supply chain profit between the manufacturer and the retailer by tuning the value of parameters. For this reason, it is easy for practitioners to adopt in practical.
In this study, only single product and single ordering are considered. Moreover, multipleproduct supply chain is universal in practice and, with shorter lead time, more than one order can be placed. Therefore, it would be interesting to study multiple products’ scenario or multipleorder policies scenario in the future research.
Appendix
Fitting a LogLinear Relationship between and
As shown in Figure 2, corresponding to (month), the forecast error of expected demand is (% percentage of expected demand), respectively. Let, then the values of (together with and) are shown in Table 4.

Computing the coefficient between and (using the CORRCOEF function in the Statistics tool box for Matlab), we can get the following.
The coefficient matrix of and is , and the value matrix is.
The result () shows that there exists a significant linear correlation between and at a given confidence level of 95%. This means that and can be written as That is, is loglinear function of.
Hence, denoting and, may be written as
Acknowledgments
This work is supported by the Natural Science Foundation of China under Grant no. 70872047. The authors gratefully acknowledge the helpful comments and suggestions of the editor and the anonymous reviewers which led to a substantial improvement of this paper. The authors also thank Yiliu (Paul) Tu, the professor of The Schulich School of Engineering, University of Calgary, and Ding Zhang, the professor of the School of Business, the State University of New York at Oswego, for their helpful works which have contributed to improving the readability of the paper.
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Copyright © 2011 HuaMing Song et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.